Website Management & Design

• Redesigned and maintained the company’s multi-division website (Garden Centre, Tree Farm, Florist, Landscape & Snow Removal).

• Ensured responsive, mobile-first layouts with optimized user experience across devices.

• Implemented engaging homepage elements including video headers, animated interactions, and promotional banners.

Content Creation & Campaigns

• Created digital marketing content such as newsletters, social media graphics, and promotional materials to boost brand awareness.

• Designed and updated seasonal campaigns (Fall Plants, Holiday Promotions, Back-to-School Sales) with consistent branding.

• Coordinated with store managers and general managers to ensure product updates and pricing accuracy.

E-Commerce & Product Management

• Managed online product catalog, including bulk product updates, duplicate product removal, and price adjustments.

• Wrote compelling product descriptions and optimized listings to improve search visibility and conversions.

• Collaborated with suppliers and internal teams for accurate product photography and promotional materials.

SEO & Analytics

• Developed SEO-friendly content with keyword integration, meta descriptions, and optimized readability.

• Tracked campaign performance using analytics tools to adjust strategies and improve engagement.

• Increased organic reach and improved page ranking for targeted seasonal promotions.

Collaboration & Communication

• Coordinated with cross-functional teams including construction, maintenance, and florist divisions.

• Supported management by preparing newsletters, reports, and digital assets tailored for campaigns.

• Worked closely with freelance developers for domain setup, CPanel access, WordPress installations, and theme integrations.